Crossroads

Fundraising Video

Crossroads is Canada’s leading provider of faith and values media, producing original content that connects with millions of people on television and digital media platforms. From TV specials to fundraising initiatives, promotional ads and production support on their most important broadcasts, Crossroads trusts Laforet Film & Creative to independently produce high quality video content that reflects their core values, speaks to their target audience and meets the highest quality standards in broadcasting.

The Challenge

As a non-profit organization, Crossroads relies solely on the generous support of their donors to consistently produce high quality programming. Creating fundraising videos that use storytelling to build empathy is absolutely key to moving their donors to social action. When Crossroads turned to us to produce a video that would support fundraising initiatives around Season 2 of their original docuseries Young Once, we knew it needed to get results.  

The Results

With an overwhelmingly successful  6.4 Million minutes viewed after its first week, Crossroads is now planning for a third season. Young Once has also generated over 60 press articles that reached 100 million people

Other videos we've produced for Crossroads include: 

See Hear Love with Melinda Estabrooks - Brand Video

We’ve helped Crossroads produce daily content and special programming for nearly two decades.

100 Huntley Street - Daily Broadcast

Broadcasting across North America and streamed in 203 countries, 100 Huntley Street is Canada's longest running daily television program and the sixth longest running daily television show in the world. Besides our work behind the lens, we’ve even hosted exclusive on-air interviews including Jase Robertson (Duck Dynasty), Mike Fisher (Nashville Predators, NHL), country artists High Valley and Jason Blaine, Paul Brandt, George Canyon and Toronto Argonaut Vice-Chair, Michael “Pinball” Clemons.

Special Projects Editor / Digital Producer

Blending our skills in video editing with our background in professional music, Crossroads trusts us to tackle the post-production on all of their major music specials.

 

• Behold Him - A Christmas Special with Paul Baloche
• GMA Canada Covenant Awards
• American Idol Exclusive with Danny Gokey

• Studio-B Artist Exclusives and more...

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