Laforet Film & Creative is a full-service video production company based in Brantford Ontario, Canada. Owned and operated by Geoff Laforet, a Television Producer/Cinematographer and Editor with over 20 years of experience and a successful track record in the execution of numerous broadcast television programs, commercial and corporate content, brand videos, product videos, eCommerce, social media, explainer and testimonial videos. Our goal is to provide a nimble, all-in-one, out-of-house solution for producing premium video content. Allowing small to mid-sized businesses to utilize agency-level marketing creative, otherwise exclusively reserved for larger brands with higher budgets. The Problem We see the same businesses posting the same jobs on Indeed every few months. Hiring inexperienced "videographers" only to be let down by their abilities or lack of brand investment which ultimately leads to employee churn. And we get it,...it's not 2001 and video production is no longer perceived as a dark art. It's ubiquitous and it may be difficult to see the value proposition in hiring a professional video agency to produce high-level content. Especially if you're frequently producing videos for social media, product videos or training purposes. But consider this. If your median salary for an in-house videographer is $40,000 annually, you need to consider the calibre of talent that your hiring budget will afford. Respectfully, they're not likely to be elite professionals or high-level decision makers who offer real results for your business. The other consideration are the costs associated with production equipment and software subscriptions. Will you purchase and maintain all the tools necessary for this position? The Solution What if you could have to hiring professional video services to assess your video production needs honestly and consider the calibre of talent that your hiring budget will afford. The last thing you or your marketing manager needs is another hand to hold. If your median salary is $40,000 annually, you’ll likely hire inexperienced employees who lack brand investment, leading to high turnover. That's where we come in! And we get it,...it's not 2001 and video production isn't a dark art performed by only a select few of elite professionals. It's ubiquitous We have no interest in adding you to our growing list of 250+ satisfied clients. We operate a boutique production company by design and only accept a limited number of clients at any given time, ensuring their full attention. Our goal is to work directly with you and operate like extended member of your team. Basically, we're the best employee that you never hired. Our goal is to grow your business, not ours.

This is the crux of the whole debate and why we went into business! Hiring a full-time employee may seem like a straightforward solution, but the costs quickly add up. Salaries, benefits, taxes along with associated expenses like onboarding and training. On top of that, don't forget the production equipment costs and software subscriptions. Will you purchase and maintain all the tools necessary for this position? What’s more, assess your video production needs honestly and consider the calibre of talent that your hiring budget will afford. The last thing you or your marketing manager needs is another hand to hold. If your median salary is $40,000 annually, you’ll likely hire inexperienced employees who lack brand investment, leading to high turnover. A video production retainer with Laforet Film & Creative can revolutionize your marketing experience. Our team of experts offers creative brainstorming, scriptwriting, filming, editing, and post-production services, ensuring consistent, precise, and creative results. All for less than the cost of a full-time employee. We integrate into your brand, helping you achieve your marketing objectives at every stage of your funnel. If your business relies heavily on video content for marketing, training, or internal communications, a retainer ensures professional services are always available. It’s ideal for companies with ongoing video needs, like frequent social media posts, monthly webinars, or regular product videos.

Absolutely. Our retainer clients have the advantage of working directly with Geoff Laforet - Owner of Laforet Film & Creative who will serve as your point of contact throughout the entire process. Geoff will ensure that you stay informed and up to date on the progress of your projects and will serve as the main liaison between your internal team and ours. This ensures clear communication and a smooth workflow, resulting in a successful project outcome.

Cost for one. You gain access to a creative video production team for less than the annual salary of an in-house video producer. No equipment to purchase and maintain, no benefits to pay. Predictable marketing expenses. - Retainers allow for more accurate forecasting as you’ll have signed off on scope of work and budget ahead of time. Priority project scheduling. - For the duration of your contract, you are guaranteed high production quality and accountable practices for every project (big or small). Plus, we're masters and integrating into business, operating as an extended member of your team. By knowing your brand deeply, we know exactly how to make your video content go the extra mile with existing footage, social cut-downs and the like. We'll identify your business and marketing goals and make the right videos to drive real results.

After that first 90 days, it's month-to-month. We're confident you'll love working with us, but if for any reason you feel like your partnership with us isn't a great fit - don't worry. You can cancel with a 30 day notice.

Retainers are ideal for small to medium-sized businesses who want to elevate their brand image and produce consistent, agency level content...without hiring an agency. For clients with a clear vision of their long-term marketing goals and a strong understanding of their needs. They're also perfect for businesses frequently engaging video teams for projects year-round. This arrangement offers clients the benefit of reduced project costs, thanks to pre-agreed rates.

Since you're buying in bulk, we can create videos at a tremendously lower set rate compared to a per-project basis. Not only that, you get to work with a partner who understands your brand, saving time and leading to better content and experimentation long-term. It takes the guesswork out of your marketing budget and let's us experiment and learn together. Lastly, you get priority access to a partner you trust and don't need to worry about whether we've already booked another project. It's like having your own in-house video department without the crazy overhead.

Retainer agreements for our video production services are tailored to your specific needs and typically start at $5,000 per month, depending on the scope of work and the types of videos being produced. The exact cost will be determined and agreed upon based on your specific needs and budget Once established, the rate will remain fixed for the duration of the retainer agreement.

The scope of the retainer agreement will be tailored to your specific needs. It can be defined based on the number of set hours per month, or the number of deliverables received within a given period. This will be determined during a discovery call where we will discuss your specific requirements and goals. This way we can create a retainer package that is custom to your business needs. Please don't hesitate to schedule a call below to discuss your needs and get more information.